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Iftaar is an Urdu word that means ‘breaking fast’ and Pyaar means ‘love’ in English. Iftaar with Pyaar is a nationwide campaign launched by VBF to empower the transgender community by creating inclusion for them through behavioral change communication. The campaign allows the local and transgender communities in the month of Ramadan to prepare and break the iftaar together, providing an opportunity to have a direct and open discussion regarding gender issues and stereotypes attached with the transgender community. The attendees later extend the campaign on social media through experience sharing hence influencing many others to be acceptable towards people of different genders. Many influential members are part of the campaign to counsel and guide transgenders about better job opportunities. Transgender rights organizations across Pakistan such as Dareecha, Khawjasira Society and Wasaib Sanwaro support VBF’s cause and participate in the campaign.